The website owner and the designer are “working together” toward a common goal!

• Producing a website that communicates your website’s purpose by:
  • presenting your product, service or information in the best possible way
  • reaching your targeted audience and
  • motivating them to take action based on your content

Owner

As the Website’s Owner, you have written copy and gathered other assets (photos, videos, sound recordings) together. Additionally, you will provide important feedback during the website’s creation process.

Your understand how to communicate with your audience and have worked on a profile that further defines the audience’s characteristics. You do not need to reach everyone only those who are most suited to understand and take action on your website’s purpose.

Maker/Designer

As the Website’s Maker/Designer, my goal is to take your content and then create the best possible website that communicates your purpose and enhances the “user experience” in order to motivate the visitor to take action. (Read more about the “user experience” at Wikipedia.)

Visitor

So both of our goals overlap in wanting to communicate effectively with the Website’s Intended Users. The User wants to find the information that they are looking for easily and intuitively hopefully, in order to take an action.